A NEW TECHNOLOGY, A NEW BUSINESS, A NEW BRAND! Product, Brand, new UI/UX Website, Packaging and Marketing collateral was created after extensive research, to bring to life a high performance gaming mouse. All designed elements were created to appeal to the target audience… The Gamer!
The Brand that became a subculture!
A NEW TECHNOLOGY, A NEW BUSINESS, A NEW BRAND! Product Design, Brand, new UI/UX Product Retail Website, Packaging and Marketing collateral was created after extensive ethnographic research, to bring to life a high performance gaming mouse.
All designed elements were created to appeal to the target audience… The Gamer!