Revitalizing a Global Brand. Created a strong master brand architecture that infuses all consumer touch points - environments, products and communications. - Developed new brand architecture, visual identities for both Nissan Product Brand and the Nissan Corporation. Including full brand guidelines for each new brand.
Revitalizing a Global Brand, Product & Corporate Identity Programs. Created a strong master brand architecture that infuses all consumer touch points - environments, products and communications.
Developed new brand architecture, visual identities for both Nissan Product Brand and the Nissan Corporation.
Including full design of global brand digital guidelines and marketing materials for each new brand.